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Market-Based Pricing Philosophy

The powerful concept that, with all the data available, all values are based solely on the market or what that market will bear.  Both the price of the unit for sale as well as the trade-in are under this influence.

Feigned Indifference

The practice of pretending to have no bias as to whether a customer purchases a vehicle that day is the second part of the foundation of Hamilton Sales Training.  This is vital for the lowering of defenses and allowing your words to be received properly.

The Technique

A tactic that enables you to close to a particular step of the sales process directly from a concern.  Sometimes referred to as “Counter – Transition – Close”, the full version of The Technique is longer and includes Third-Party Examples, and Pull-Back or Retreat statements.

WHAT TO EXPECT:

Sales Consultant

  • Immediate improvement (10% increase in closing percentage)
  • Build Confidence
  • Stay in the Deal
  • Counter

Sales Managers

  • Training that reinforces your own
  • Decrease a bit of workload (Consultants who can counter their own concerns)
  • Open eyes to different ideas

Dealer Principals

  • Better trained staff who will be confident, sell more vehicles, and provide a better representation of your facility.

Reviews & Testimonials

I have been in sales for a few years now. Every month I buy a book to improve my skills. I have to say that this book is among the best I have ever read. The material is great and I apply it everyday that I go to work. I would highly recommend this book. This book has helped me take my career in sales to the next level.

The best automotive sales book I ever purchased, full of real life advice. I have read it several times and also purchased through iTunes the Audio component! Great insight and workable techniques.

The month I read it or listened I finished at the top most sold units. I will listen again and again. Thank you.

Excellent book enjoyed reading it.

“Your material is at the core of my sales and training philosophy. Some of the most effective methods in todays market. Keep up the good work Robert!”

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