The Used Car Market has changed considerably and mostly in recent years. “All of our sources and the marketplace” now set the pricing, if we allow it. And it allows for profitability. We must claim our opportunities. If it is understood, if we are able to learn from this program and help the customer understand, we will increase our effectiveness tremendously. It is a simple matter, with the correct tools and know-how. There is so much in this small package. Consultants will learn several counters to objections which will allow the forward movement to continue toward the delivered, bookable unit. Learn it, use it, and have fun!